Mystery Shopper

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Mystery Shopper

 

Mystery Shopping is more than a tool for gauging customer service and sales effectiveness at your facility. The information gathered can provide insight useful for numerous projects, such as:

  • Identifying the first impressions visitors have of your facilities;
  • Monitoring whether the proper information is being communicated to visitors;
  • Checking adherence to marketing standards, protocols, procedures, etc.;
  • Clarifying areas of poor performance indicated in other forms of research;
  • Identifying how prospective employees are treated during an interview;
  • Determining training needs;
  • Monitoring how the telephone is handled during business and non-business hours;
  • Checking for consistency of format, standards, and appearance from facility to facility.
  • Acquiring an “inside view” of how well your competitors perform