Mystery Shopping is more than a tool for gauging customer service and sales effectiveness at your facility. The information gathered can provide insight useful for numerous projects, such as:
- Identifying the first impressions visitors have of your facilities;
- Monitoring whether the proper information is being communicated to visitors;
- Checking adherence to marketing standards, protocols, procedures, etc.;
- Clarifying areas of poor performance indicated in other forms of research;
- Identifying how prospective employees are treated during an interview;
- Determining training needs;
- Monitoring how the telephone is handled during business and non-business hours;
- Checking for consistency of format, standards, and appearance from facility to facility.
- Acquiring an “inside view” of how well your competitors perform
